20 Lessons I Learned in Dental Business Management
Master 20 must-know business lessons to help dentists master marketing and patient engagement as entrepreneurs. Ideal for dental professionals looking to increase efficiency, profits, and practice growth through tried-and-true methods
Course Overview
More than dentistry, this course unlocks Dr. Gómez's 20 core lessons to help dentists master the business side of the practice, from entrepreneurship to maximizing efficiency and profits.
Course Outcomes
- Solid understanding of dental business fundamentals, including marketing, sales, and patient management.
- Techniques for calculating and maximizing lifetime patient value.
- Differentiating dental marketing from sales; features vs. benefits.
- Strategies for raising service prices without losing patients.
- Creation of a compelling personal elevator pitch.
- Four patient engagement strategies to enhance care.
- Personal branding techniques for standing out in a competitive market.
- Communication strategies to boost treatment acceptance.
- Handling objections and convincing hesitant patients.
- Operational improvements to increase efficiency and profitability.
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Curriculum
Introduction to dental business
Fundamentals
Personal branding
About dental marketing
About the sales process
Course completion
About the Speaker
DR. German Gómez
Dr. German Gómez is a Spaniard who holds DDS, MD, and PhD degrees from the University of Tübingen in Germany. He has spent over 25 years working in the dental industry, including three years at the headquarters of a major dental corporation. Over the last two decades, he has delivered over 400 lectures, seminars, and hands-on workshops in 42 countries, with a focus on dental business management.
After working in Germany's most prestigious clinics, he opened his own dental practice in Valencia, Spain, in 2004, specializing in esthetic dentistry and implants. Despite Spain's highly competitive and restrictive environment for dental businesses, Dr. Gómez established a thriving practice. He is also a certified trainer for the International College of Dental Management (ICDM) in London.
